CROWNLAKE is an investment company focusing on promising businesses in the premium and luxury goods sector. Our intended aim is a careful and long term investment strategy that does justice to the selected brands and contributes to maximize and enhance their value.

CROWNLAKE was founded by Fabian Krone, who has more than 20 years’ management experience in senior executive leadership positions.

After holding various senior positions in brand management and in sales for Alfa Romeo, Lancia and Fiat, Fabian Krone was appointed managing director for watch manufacturer A. Lange & Söhne in 2003 until he resigned seven years later. During this period, Fabian Krone led the A. Lange & Söhne brand enabling it to become one of the top German luxury brands - commensurate with the best and most exclusive Swiss watch manufacturers.

This was possible not only because the operational processes were optimized but also because the artisan traditions were supported and optimized at the highest level and transformed into the present. Contemporaneously, the development and global positioning of the A. Lange & Söhne brand were advanced, which significantly increased overall global brand recognition and value.

Since 2010 until the establishment of CROWNLAKE, Fabian Krone has been responsible for the international relaunch of the traditional brand 4711. He used his extensive experience in brand management and globalization of brand to build on the established prestige and strengths of the 4711 brand.